Can I just talk to you first, without committing to a package?
Yes — that's what the $500 Strategy Session is for. Sixty minutes, one-on-one, with a written recap and your three highest-leverage moves. If you move to the Audit within 30 days, the $500 comes off the price. If not, you still walk away with a plan.
Who is this for — and who is it NOT for?
This is for businesses doing $500K+/year with a real offer, real customers, and a team to fulfill — services, e-commerce, local, even public-sector orgs that want to run like modern companies. Home services is where I have the deepest track record, but the system transfers. It's NOT for pre-revenue startups, idea-stage founders, or anyone looking for "post more and go viral" — I install systems, not hope.
How is this different from hiring a marketing agency?
Agencies sell you a service. I install a system that you own. After Build, you can run it yourself, hire someone $25/hr to manage it, or keep me on Embedded — your call. Most agencies need you forever because they never document or transfer.
What's the realistic CPL I should expect?
Depends on your geography and vertical. Water treatment in the US typically lands at $15–$30 cost-per-appointment after the optimization period. Solar is $25–$45. Turf is $10–$25. I won't take a project I don't believe I can get under target — and I'll tell you on the discovery call if your numbers don't pencil out.
Do I have to be in home services?
No. Water treatment is my deepest niche, and I've worked across solar, turf, roofing, and HVAC — but the underlying machine (paid ads + AI creative + automated follow-up + a system you own) is industry-agnostic. If you sell something real to real people, it transfers. On the discovery call I'll tell you honestly whether your numbers and market are a fit.
Can I switch tiers later?
Yes. Most clients start with Audit and then move to Build or Embedded. The Audit fee credits 100% toward Build if you upgrade within 30 days.
What if it doesn't work?
If after 90 days on Embedded we haven't moved your CPL below your target, I refund the most recent month and we end the engagement. I've never had to do this — but the offer's there because I'm confident in the system, not because I'm immune to honest accountability.
Do you do contracts? Long commitments?
Audit + Build are flat-fee, no commitment past delivery. Embedded is month-to-month after the 3-month minimum. I don't believe in 12-month lock-ins — if the work isn't worth it, you should be free to leave.
What tech stack do I need to have?
GoHighLevel sub-account (I'll help you spin one up if you don't have one). Meta Business Manager with a working ad account. A Google Business Profile. That's the minimum. Optional but helpful: Calendly, ClickUp, Slack.
Do you build websites?
Yes — included in Build and Embedded. I've shipped 9 client/product sites in the last 12 months. Stack is usually Next.js or single-file HTML, deployed to Vercel. Quiz-funnel forms (never flat forms) connected to GHL.
How do I get started?
Book a 30-minute discovery call below. We'll talk through your current setup, your numbers, and where you want to be in 90 days. If it's a fit, you'll get a proposal within 48 hours. If not, you'll get an honest "here's what I'd do instead" — no hard pitch.